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Get Profits Now - Issue Number 8, 2003
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Subscribers:
Editor: Michael Ambrosio,
mailto: mike@getprofitsnow.com
Publisher: Get Profits Now
http://www.getprofitsnow.com
Read the archives:
http://www.getprofitsnow.com/archives.html------------------------------------------------------------
By subscription only! If you want to be re*moved from this
mailing list, please see the instructions at the end of this
newsletter. Our subscriber list is NOT made available to
other companies or individuals. We value every subscriber
and respect your privacy.------------------------------------------------------------
In This Issue
------------------------------------------------------------1. Welcome from the Publisher
2. A Word From Our Sponsor
3. A Unique Marketing Tool
4. Feature Article - How to Turn Unhappy Customers Into Raving
Fans by Harmony Major
5. Website In the Spotlight
6. Contest Announcement * * * Last Run! * * *
7. Something for Nothing
8. Subscription Management------------------------------------------------------------
1. Welcome From The Publisher
------------------------------------------------------------A New Toy!
by Michael Ambrosio
http://www.getprofitsnow.com
http://www.host-me-pay-me.com
http://www.firstdinnerparty.comThere are times I have tons to say.
Then there's times like now . . .But seeing as it's been about a month and a half, I thought I'd
drop you good folks a line.Exciting times are ahead - both for me and for you. For me,
because I am in the throws of product development for the first
time in my internet career. For you because I think you will
love this product.Now, I have a lite fr*ee version for you {FIRSTNAME Friend}.The
Pro version is still in development - maybe another week or two
away, but I couldn't wait to get it to you. The Lite version is
really scaled down, but I think you'll see the potential of a
tool like this in your marketing efforts.You can read about it here:
http://www.lightningflyover.com/go/go.php/flyoverfree
I hope you enjoy it.
Oh, by the way . . . you are free to give away copies of this
fre*e version. Give it as a gift, or as incentive to get
subscribers or members for your own newsletter or opportunity.Onward . . .
As I said above, this is the first product that I got involved
with in the development stages. I have to tell you that it's
been loads of fun.I'm not kidding!
Since it began, I have been putting in tons of extra hours but
it hasn't felt like work at all.What I have learned about this development process makes me
realize that ANYone can do this. If you have an idea for a
product then the best advice I can give you is to just develop
it. It's not that hard.In fact, tell you what I'll do. After I complete this project
and have a successful launch, I'll write down all the steps I
took to get to the finished product. I'll even include my
resources. How's that?Ok, enough from me. Go download now!
http://www.lightningflyover.com/go/go.php/flyoverfree
<><><><><><><><><><><><><><><><><><><><><><><><><><><>
If you would like to reprint this article, please feel fr*e to
do so, just as long as this resource box remains with it.
Copyright 2003 Michael Ambrosio
Webmaster/Owner http://www.getprofitsnow.com
Subscribe - mailto:gpn@inmarkon.com
Get Profits Now. Newsletter and tools for your web success.
<><><><><><><><><><><><><><><><><><><><><><><><><><><>------------------------------------------------------------
2. A Word From Our Sponsor
------------------------------------------------------------Have a script you need installed?
Tried it yourself, but now you're stuck?
That's no problem. Just click on over to Inmarkon Web Services
for a free quote on your installation.------------------------------------------------------------
3. A Unique Marketing Tool
------------------------------------------------------------Anyone who's been on the internet for a while knows that one of
the best ways to establish your credibility or gain new
subscribers is to write articles and submit them to article
databases. So I guess it's not really unique ;-)But it IS still an exceptional marketing tool.
Get Profits Now has recently put in an article database where
you can submit your articles. Check it out here:http://www.getprofitsnow.com/articlelib/
Articles need to be submitted in HTML format. We do that for
search engine indexing. After all, what good is submitting
articles if they don't get picked up by Google or something.Submit now. Submit often. ARTICLES ONLY! Any ads will be
deleted (of course). Resource box only!------------------------------------------------------------
4. Today's Feature Article
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How to Turn Unhappy Customers Into Raving Fans
-----------------------------------------------------------------Have you ever sent questions to a company you wanted to buy from,
but only got half of them answered? And, the ones the company was
so gracious to answer were only HALF ANSWERED themselves? If so,
you probably did what most consumers would do in that situation:Take your business ELSEWHERE.
Prevention is the first true step to stopping customer complaints
BEFORE they start. Here are three quick tips for doing just that:
1. Answer all questions thoroughly and enthusiastically.When someone asks questions about your product or service,
they're expressing a STRONG interest in buying what you have to
offer. Don't force their spending dollars elsewhere by sending
incomplete answers or taking days to respond to their e-mail.And when you do write back, don't make your prospects feel like
the response was a chore, or that they're stupid. After all, if
they knew everything you know, they wouldn't need to buy your
product! Feel HONORED to explain the answers to their questions,
and make sure they understand.TIP: 68% of customers don't follow through on the sale
because of a perceived *ATTITUDE OR INDIFFERENCE* toward
them by the owner, manager, or an employee of the company!
[Source: Customer Service Institute, Silver Spring, MD]So remember, these people are CHOOSING to do business with you.
Respect their decision, and honor them for it.
2. Take measures to guard against preventable disasters.This one speaks for itself. Things like sticking to established
policies comes to mind. An online contract is mutually agreed
upon by both the provider and the consumer. Don't jeopardize
client relationships by going against contract terms, and don't
try to invent conditions later on down the line. If there isn't a
written or verbal agreement on something, it's not enforceable.Not only can this type of practice lead to a fat lawsuit, it's
just plain unethical! Fewer surprises equals happier customers.
3. In the event of an unexpected disaster, keep your customers
informed!If you run a web hosting company that's experiencing downtime,
don't wait until your clients *find out* that their sites have
been down for a week. Let the customer know what's happening
WITHOUT making THEM contact YOU to find out!Not only will your customers appreciate you taking the time to
keep them informed, but your technical support department won't
be bogged down with heated calls and e-mails from disgruntled
clients demanding to know what's going on.~~~~~~~~~~~~~~~~~
TIP: Although you can take precautions to try to prevent customer
complaints, some will be unavoidable. But unavoidable doesn't
mean incurable! Take THESE three steps below to turn more of your
disgruntled customers into happy, referral-giving clientele. :-)~~~~~~~~~~~~~~~~~
1. Find a mutually agreed upon way to resolve all complaint
fairly, then stick to your word.In most cases of dissatisfaction, your customer will ask for a
refund ... but don't make the COMMON MISTAKE of thinking that
refunding their money is the end of the problem!If you do, the customer won't be leaving with any more than they
started, except for a disappointing experience with your company
... and that's NOT what you want. Instead, you can correct the
situation with a refund AND offer them something else valuable
for their time and trouble.For example, I used to run a website design service in which I'd
design a client's site to their specifications, also setting them
up with a product to sell and the ability to accept online
payment. The estimated completion time (without the advantage of
express service) was 2-4 weeks.The only refund request I'd ever gotten on that service came from
a client that was upset that the two week deadline was fast
approaching, and I hadn't begun to start on her site. The client
that I was working with prior to her kept introducing new changes
and requirements to HER package, which meant more work for me AND
a longer waiting period for this new client. So when it didn't
look like I'd be able to start and finish her website before the
two week time estimate, she understandably requested a refund.As it wasn't my new client's fault that her site wouldn't be
completed as estimated (and I felt really bad about how things
had turned out anyway), I honored her refund request immediately,
AND offered to set up her five page website for free, just as
originally planned.Was she satisfied with that?
You bet!
And, did I prevent a dissatisfied customer?
Definitely!
Although you probably won't be able to (or want to) handle every
complaint to that extreme, these are things the kinds of things
you can (and should) do to keep your customers happy.
2. Follow up with unhappy customers, to be sure that their needs
were properly met.After you win dissatisfied customers over, check back with them
in a few weeks. This doesn't have to be anything more than a
quick e-mail to see if they need anything else, and to see if
whatever you offered them has helped.Not only will this show that you sincerely care about your
customers' satisfaction, it also shows that the "I'm sorry gift"
you gave them was a genuine attempt to make them happy. This can
also get you a lot of word-of-mouth referrals.
3. Treat them as your most highly valued customer(s).Winning a customer over after they've already decided not to do
business with you again is no small feat. So if you're able to
change their mind about it, they deserve extra special treatment!Offer them VIP coupons on future purchases, and continue to value
their patronage as if it were their very first time shopping with
you. I guarantee you -- your courtesy will go a long way!
In Summary...Make sure your customers' experiences with you are excellent both
before AND after the sale, and offer as much personal attention
as you can. If you can effectively resolve customer complaints,
rebuild credibility with follow up letters and calls, and make
your customers feel valued and important, you'll never be short
of business OR profit.-----------------------------------------------------------------
Article by Harmony Major. Subscribe to her *FREE* ezine for
low-cost ways to drive traffic and targeted leads to your
site, and profit online while avoiding wasteful spending.
BONUS: "10 Quick & Easy Ways to Increase the Profits of ANY
Website Overnight" Go to: http://ExpertOnEbiz.com/get/a.html
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5. Website In The Spotlight
----------------------------------------------------------------------------
Neil Schearing's Internet Success Private Site
----------------"One Website. With Everything You Need To Succeed Online. Simple,
Eh?It Doesn't Get Any Easier Than This... Everything You Need To
Boost Your Sales And Profits In One Place. Right Here. Right
Now!"http://www.inmarkon.com/go/go.php/schearing
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6. Contest Announcement - Win Fr*e Hosting For One Year.
------------------------------------------------------------* * * LAST RUN FOR THIS CONTEST * * *
200 MB of space.
10 GB transfer.
Unlimited Email.
15 MySQL Databases.
30 Sub-Domains.
Up to four (4) EXTRA domains (Five domains hosted for the
"price" of one!). Many more features.You can win one years worth of hosting from Host Me PAy Me. All
you need to do is send me subscribers.That's it. The reader who sends me the most subscribers over the
next 30 days will win this contest.Here's the special link to refer our newsletter. Please use this
as it will allow us to track who the subscriber was referred by:http://www.getprofitsnow.com/contest.html
This will be the last issue I run for this contest, so take
advantage! Fr*ee hosting with a quality webhost - for an entire
year.Get your site on the net today!
(New contest started - 9/7/03. Winner to be notified/announced
on 10/7/03)
------------------------------------------------------------
7. Something for Nothing
------------------------------------------------------------Each issue I will put something here that does not cost anything.
Could be an ebook or script or software program.How I Threw $2470.06 Down The Google Adwords Toilet!
...a FREE PDF report describing exactly how I spent $2470.06 on
a Google Adwords Test... with details of every ad, every click
and every sale!(It's essential reading! Don't make the same mistakes I made!)
It's free for you to download, read and giveaway!
You can download it here:
http://www.getprofitsnow.com/dss/download.php?file=30
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8. Subscription Management
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