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In This Issue
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1. Welcome from the Publisher
2. A Unique Marketing Tool
3. Feature Article - Increase Sales By Flying Under Your Prospects'
"Radar Defenses" - by Jim Edwards
4. Website In the Spotlight
5. A Word From Our Sponsor
6. Contest – Fr*e Year of Hosting
7. Subscription Management

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1. Welcome From The Publisher
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Write??? Riiiiiggghhhtt!.

by Michael Ambrosio
http://www.getprofitsnow.com
http://www.host-me-pay-me.com
http://www.infomarketingonline.com

I gotta tell you . . . writing is the one thing about being on
the web that I just don’t enjoy as much as, say, installing and
testing scripts or designing a web site. Writing has always been
a chore for me. Those of you who have been subscribers for a while
know this by the amount of time that goes by between my newsletters ;-).

Even this one – I’ve been hemming and hawing for more than a week now
just trying to decide on a subject.

It has been said in so many places that to put out a newsletter
is easy because of the amount of fr*e content that’s available on
the net. And I suppose that’s true. I could peruse the net and find
articles – in fact, I DO. All my newsletters contain an article I
have read and particularly enjoy.

But I still feel that it’s necessary to contribute something original.
There are several reasons for this:
Credibility – Why would people want to read your newsletter
when you don’t even contribute to it yourself?

Content – If you write your own articles, then you are
guaranteed to have fresh content.

Visibility – Once you start writing articles, you will get
to the point where you will start to submit them to ezines,
article databases, etc. This is a great traffic builder!

Anyone who reads my articles knows – I am no writer. I’ll never
win any awards. But each one I write gets a little easier. Even a
little more fun. You start to realize that you really do have
something to say. You even start to believe that what you have to
say has an impact on SOME one. That maybe one or two of your readers
become inspired through one of your articles. That’s where the
rush is for me.

My problem is imagination. Or lack of one, really. I find it hard
to come up with an article idea. Even in this day and age of
information at your fingertips you still need to sit and brainstorm
for ideas. For me this is the hardest part of writing. It’s amazing,
though, once you have found the subject you want to write about how
it will just flow once you start.

Over time I have learned a few tips about preparing your next article
or ezine. Some of these tips come from the numerous books I have
read on the subject – the rest from personal trial and error.

1. Always carry a small notebook and pencil or pen. This tip I
think has helped me the most. There are times when an idea
will pop in to your head, but by the time you get home – poof!
It’s gone. With this handy little tool you can write down your
ideas as they come. A small recorder will do the same thing.

2. Schedule yourself brainstorming time. You really need to make a
conscious effort to brainstorm. If you plan this first, you will
find yourself thinking ahead and putting yourself in the right
frame of mind to do this.

3. Create the right environment. It is very important to create the
best environment for yourself. I prefer shutting the door to my
office, with my light snack and bottle of water. I prefer doing
this at night, after everyone is in bed. I also enjoy some
soothing backround music – either easy listening jazz or baroque.

4. Focus yourself. If you need the internet for research, that’s fine.
Just restrict yourself to the research at hand. I can’t tell you
how often I found myself, two hours later, surfing some unrelated
sites and being no closer to my goal. It’s easy to get side-tracked
so watch yourself.

5. LIMIT yourself. Provided you can stay focused on the task at hand,
you should limit yourself to a certain amount of time. You don’t
want to burn yourself out and end up hating the task. Get youself
a clock or watch and choose a comfortable time limit. I usually
give myself thirty minutes at a time. It may not seem like a lot
of time, but remember – if you focus on the task at hand, you will
accomplish a lot.

6. Organize your research. You will no doubt find so much information
on your subject. Set yourself up with a file or notebook that is
only for your article information. I can’t tell you HOW you should
set this up because I don’t know you. But if you want to read an
outstanding book on creating ezines then you should check out “Too
Busy To Create A Profitable Ezine” by Ann Rusnak. It’s one of the
best books I’ve read. http://www.getresultsquicker.com/services.htm

7. Write often. Practice makes (almost) perfect. It truly DOES get
easier the more you do it. Don’t get discouraged. If your first
article isn’t all that good, write another one. Then another.

There are so many “tips” and “suggestions” we could go through. We could be
here for hours – but there are already so many good books on this subject.
The bottom line is that you need to make that commitment to yourself if you
want to write successfully, whether it’s for your own ezine or to submit to
article databases.

Writing, for most people, requires a little patience. Go easy on yourself.
Keep trying. As I am just starting to learn – the easier it gets, the more
rewarding it gets. And it gets more enjoyable. And as I am also learning,
I am starting to get a bigger flow of traffic.

After all is said and done, isn’t that the overall goal?

<><><><><><><><><><><><><><><><><><><><><><><><><><><>
If you would like to reprint this article, please feel fr*e to
do so, just as long as this resource box remains with it.
Copyright 2003 Michael Ambrosio - Webmaster/Owner
http://www.getprofitsnow.com Subscribe - mailto:gpn@inmarkon.com
Get Profits Now. Newsletter and tools for your web success.
<><><><><><><><><><><><><><><><><><><><><><><><><><><>

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2. A Unique Marketing Tool
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Get The Info You Want, When You Want It, Without The Hassles.

The Internet is all about information. Business trends, humor,
entertainment, self-improvement and more. It's not supposed to be
about a mailbox full of spam hiding the stuff you want, ISPs throwing
out the stuff you asked for, or getting shut down for talking to
the people who want to hear from you.

NewsMon solves those problems, and more...

Readers: Get the information you want, on time, every time. Get it
in one place, in an easy to read (or watch, or listen to) format,
without having to give your email address to strangers. And without
your ISP deciding what you can and can't read! And it's completely free.
Publishers: Puts an end to delivery problems, bogus spam complaints,
and expensive and difficult to use technologies. Get your message to
the people who want it. If you can upload files to a web site, you
can publish using NewsMon! No hassles, no headaches, no cost.

This one-of-a-kind tool was developed by Paul Myers of Talkbiz News.
If you are familiar with Paul and his newsletter, then you know how
passionate he is about spam, and spam filtering. You may already
know about his News Mon software.

I now offer it for this newsletter. I think it will become the
standard among ezine publishers and serious readers.

If you don’t already have it, go get it now:

http://www.newsmon.com/index.html

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3. Today's Feature Article
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Increase Sales By Flying Under
Your Prospects' "Radar Defenses"

- by Jim Edwards

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
=====================================

How do you persuade someone to do what you want them to do?

A whole world of marketing exists around us trying to do
that every minute of the day. Do you even notice it anymore
or, like your prospects, have you subconsciously set up a
system of "radar defenses" against the daily bombardment of
marketing messages?

Take a minute and count up the advertising methods which
fight for your attention (and money) every day. Just the
basic list includes:

• Yellow page ads

• Newspaper and magazine ads

• Postcards, catalogs, and direct mail circulars in your
"snail mail" box

• Radio pitches interrupting the flow of your favorite songs

• TV ads - about 20 minutes worth per hour now

• Hundreds of storefronts, "mega" malls, and strip malls

• Highway billboards by the thousands

• Circulars hung on your doorknob

• Illegal signs on stop signs and telephone poles

• Legitimate email messages

• Spam email or UCE (unsolicited commercial email)

Just these 11 sources can overwhelm your brain with
marketing messages. Like trapped rats, people develop
defenses against this never-ending onslaught. They throw up
a wall or a "radar defense" that goes into action the minute
they smell a "pitch" or a sales job. Don't blame them. We
all do it!

So how can you get around this psychological wall against
the constant sales and marketing messages? Well, the answer
does NOT lie in hitting people with more frequent and
obnoxious advertising or sly, sneaky tactics. You might get
them to trust you for a minute, but it will backfire in the
long run.

You must do two things instead:

1. First, you must establish credibility for yourself and
your business as an expert.

2. Second, you must reduce their fears about doing business
with you.

Doing these two things will get you past their defenses and
allow you the opportunity to persuade them to buy your
product.

So how do you accomplish these two "simple" things? What
will win someone's attention, raise your credibility, and
lower their fear factor all at the same time? The one-word
answer really applies to most everyone.

Trust!

If a seller can get behind your defenses with information
which makes you trust them, then that credibility will carry
over into a sale much of the time.

How can you get this credibility?

Well, take this next fact as online marketing "gospel," for
many people have proven its effectiveness.

Fact: Publishing and promoting with free articles gives you
one of the most powerful opportunities available to tip the
buyer's credibility scale in your favor.

How can we prove this works? Quite easily actually. Take a
break from reading this and go check out a newspaper or
magazine for a minute.

Which do you trust more, the ads or the articles? Most
people will choose the articles hands down. Why? Because
the articles don't try to "sell" you anything. Instead, they
hand out useful information for educational or other
practical purposes.

Most of us grew up in a culture which says we can believe
and "trust" what appears in the standard "news" or
"information" format. In other words, if it appears in
print, then we can believe and trust the author.

So go ahead! Use this lifetime of conditioning to your
advantage in selling your products and services!

Very few things will create an atmosphere of trust and
confidence in people as reading one of your articles on a
subject that greatly interests them. It shows you know your
business. It also demonstrates you will do more than just
try to sell them something.

Publishing articles literally lets you fly under their
advertising "radar defenses."

So remember these points when deciding whether or not to use
articles to promote your business:

1. Few things create as much trust and confidence in the
minds of potential customers as reading an article you wrote
on a subject which specifically and intensely interests
them.

2. Articles establish credibility quickly because, right or
wrong, we've all been trained to trust the "news."

3. An article, or series of articles, will differentiate you
from the competition, who bombard people with nothing but
sales messages.

4. Providing content-rich, non-sales-oriented articles will
also help build and solidify your relationship with existing
customers so they give you repeat business.

----

Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook, "Turn Words Into Traffic,"
that will teach you how to use free articles to quickly
drive thousands of targeted visitors to your website or
affiliate link!

Go To ==> http://www.getprofitsnow.com/stuff/words_traffic.html

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4. Website In The Spotlight
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----------------
Ezine Announcer
----------------

You most likely heard of Ezine Announcer before, as it’s been around
for a while. Even so, I have found it to be one of the most useful
tools in my collection of tools. For what it costs, you make back
quickly in the time you save on ezine submissions.

If you publish your own ezine, you're undoubtedly aware of the
tremendous power of having your own opt-in subscriber list.

And if you don't currently publish an ezine don't worry. You can
advertise in hundreds of thousands of ezines for a few dollars each.
In fact, EzineAnnouncer contains over 400 sources of free ezine ads
and ezines that will swap ads with you.

For example, there are several ezines that will include your ad and
blast it out to 100,000 of their opt-in subscribers for a mere $40.
This is not spam. These 100,000 individuals are subscribers to a
particular ezine.

If you're looking for ezines to place your ads, EzineAnnouncer includes
over 100 sources of FREE ads!

To create your own ezine ads, simply use your imagination and the
headlines above. Here are some examples that you can also use. .

Tip: If you're having trouble writing your own ads, simply refer to
the free bonus, "Classified Ads Magic Secrets", that you received with
EzineAnnouncer.

Check it out here: http://www.getprofitsnow.com/stuff/ezineann.html

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5. Contest Announcement - Win Fr*e Hosting For One Year.
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200 MB of space.
10 GB transfer.
Unlimited Email.
15 MySQL Databases.
30 Sub-Domains.
Up to four (4) EXTRA domains (Five domains hosted for the "price"
of one!)
Many more features.

You can win one years worth of hosting from Host Me PAy Me. All you
need to do is send me subscribers.

That's it. The reader who sends me the most subscribers over the
next 30 days will win this contest.

Here's the special link to refer our newsletter. Please use this
as it will allow us to track who the subscriber was referred by:

http://www.getprofitsnow.com/contest.html

If you don't win this time, not to worry. I will be running this
contest for the next few issues.

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6. Something for Nothing
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Each issue I will put something here that does
not cost anything. Could be an ebook or script or software program.

If you run a newsletter, or are planning to, then you will need an
autoresponder script. Limitless followup autoresponder is a fr*e
autoresponder script. It doesn’t have too many bells and whistles,
but it will certainly get you started. Besides – it’s fr*e.

You can download it here:

http://www.getprofitsnow.com/dss/download.php?file=8

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7. Subscription Management
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