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Get Profits Now
Stop Making Your Boss Rich

Issue Number 21 December, 2004

Michael Ambrosio - Publisher
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Hello {FIRSTNAME Friend},

My Brand new ebook - just released.

Today's feature article will give you ten ways to make
your testimonials more believable.

This is a Deal-By-Invitation Only . . .

Enjoy!

Michael Ambrosio
845-781-0104

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In This Issue
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1. Welcome from the Publisher
2. A Unique Marketing Tool
3. Feature Article - 10 Killer Ways To Make Your Online Testimonials
More Believable by Michael Ambrosio
4. Web site In the Spotlight
5. Something for Nothing
6. Subscription Management

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1. Welcome From The Publisher
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Hi {FIRSTNAME Friend},

Well, it's done.

My new ebook is now finished and ready to go.

In case you've forgotten, my last couple of issues I
requested reviews on the drafts and many of you were kind
enough to respond (and those of you who did will be getting
the finished copy and all bonuses, so please stand by).

The site is here: http://www.installyourownscripts.com

I have also put together a four-part ecourse on how to build
forms. You can get that by subscribing on the site. If you
ever wanted to put a form on your site to collect
information, this tutorial will definitely help you.

Other than that, I spent the past weekend doing the outside
Christmas decorating.

I have to admit - I have always been a mild "humbug" when it
comes to Christmas. Not that I don't like it. I just don't
like it this EARLY.

But my wife - her Christmas spirit is infectious. I find myself
humming Holiday Tunes . . . Jingle Bells, Jingle Bells, Jingle
all the way . . . . .

Anyway, on with it.

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2. A Unique Marketing Tool
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Ho Ho Ho! Merry Early Christmas!

Want to see the Biggest & The BestInternet Marketing Deal for
2004? Click the link below...

Up to 80 JV partners added their amazing products and services
into one Big Bag... John Delavera serves as Santa this
Christmas:) The total value of the deal was around $8,500.00 the
last time I visited the site... And you save more than $8,000.00

This is a Deal-By-Invitation Only so feel luck today!

http://www.inmarkon.com/go/go.php/santa

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3. Today's Feature Article
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10 Killer Ways To Make Your Online Testimonials More
Believable
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by Michael Ambrosio

You've seen them. Every product you see for sale these days have
multiple testimonials on them. Even my new ebook has several.

But even with testimonials, you need to be careful. If they look
contrived, your doomed. Your credibility is called into
question.

Here's ten things you can do to make your tesimonials more
believable:

1. PICTURES
Ask people if they would e-mail a picture with their
testimonial. If they don't have one scanned you could
have them send their picture by mail and you could
scan it. This technique will give your testimonials more
credibility. I use them whenever possible.

2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures.
You could have people mail their written signature,
scan it, and upload it with their testimonial. If people are
skitish about using their signature, then just use a script font
or handwriting font and simulate the signature. People
will feel the testimonial is more official.

3. ONLINE AUDIO
You could record people's testimonials with a mini tape
recorder over the phone, on your answering machine,
or voice mail. Then you could convert the recording
into a online audio file and upload it to your web site.
You can find more information about converting audio
recording's by typing "real audio" at a search engine.

4. POSTCARDS
Have people mail you their testimonial on a postcard,
scan it and upload it to your web site. This will give
people proof that the testimonial isn't fake because
it will have a post mark on it.

5. PROFILES
Ask people to include a profile of themselves with their
testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote,
etc. This will make your testimonials more entertaining
to read.

6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan
and upload the entire written testimonial or letter to
your web site. This will give your testimonials a feel
of realism.

7. RECORDINGS
You could record peoples testimonials over the phone
with a mini tape recorder. Then, take the recording
and record it to an answering machine or voice mail
system. Under each one, include a phone number they
can call to hear the actual testimonial.

8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire
e-mail message instead of just the contents. It will be
more believable because it will include the date, time,
subject, who it's from and who it's to.

9. CONTACT INFORMATION
When you get testimonials from people, ask them if
you could include their contact information under the
testimonial. This will allow potential customers to ask
your current customers questions about your product
or service before they buy. Usually, they will trust
them more than you.

10. ONLINE VIDEO
If some of the people who give you testimonials have
a camcorder, ask them to record their testimonial on
video and send it to you. Then you could convert the
video to an online video file and upload it to your site.
You can find more information about converting audio
recording's by typing "real video" at a search engine.

<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>
Michael Ambrosio
Developer and Internet Entreprenuer
If you would like to reprint this article, please feel fr*e
to do so, just as long as this resource box remains with it.
Copyright 2004 Michael Ambrosio http://www.getprofitsnow.com
Subscribe - mailto:gpn@inmarkon.com
Get Profits Now. Newsletter and tools for your web success.
<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>

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4. Website In The Spotlight
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A terrific intro to using Google AdWords
(by a Google marketing employee).
----------------
{FIRSTNAME Friend}, who else do you know that can benefit
from this?

Here's an on line video from Google that guides you through
Adwords. It's called "Three Steps to Success" and it's a total
of 9 minutes.

9 Minutes of dynamite.

The three steps covered are titled:

Understanding Contextual Advertising
Customizing How It Works For You
Setting Up For Success

And - it's free. Check it out.

http://www.google.com/adwords/context/webinar/1971/index.html

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5. Something for Nothing
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This one doesn't come from me, but it's still very useful.
And fr.ee.

This is an RSS 2.0 creation system that simplifies the
process of creating RSS 2.0 newsfeeds. It allows even the
most novice of Web developers to create a newsfeed in
minutes. No knowledge of XML or programming is required.

http://hunterdavis.com/ssrsspad.htm

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6. Subscription Management
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