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Get Profits Now
Stop Making Your Boss Rich

Issue Number 20 October, 2004

Michael Ambrosio - Publisher
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Hello {FIRSTNAME Friend},

Do You want to know how to improve customer service?

Today's feature article will give you eight ways to make your customers happy.

Would you like a fr.ee copy of Laser Backup? Help me vote on a site name . . .

Enjoy!

Michael Ambrosio
845-781-0104

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In This Issue
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1. Welcome from the Publisher
2. A Unique Marketing Tool
3. Feature Article - 8 Ways To Improve Your Customer Service by Michael Ambrosio
4. Website In the Spotlight
5. Something for Nothing
6. Subscription Management

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1. Welcome From The Publisher
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Hi {FIRSTNAME Friend},

Well, I'm back. So much going on these days. And once again, I turn to you - my loyal and wonderful subscribers - for your opinion on a new project.

You may recall that I put up a survey pertaining to installing web scripts on your site. To refresh your memory, you can see (and take if you want) the survey I am referring to:

http://www.inmarkon.com/survey

The response was very good. Better than expected.

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2. A Unique Marketing Tool
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Now, here's a site that does two things - Helps you build your email list, and also gives you a chance to win the now famous Traffic Secrets package from John Reese. Absolutely FR.EE.

http://www.inmarkon.com/go/go.php/FreeReese

It's quite simple. Sign up for a chance to win. You will gain access to tools to promote it yourself. Then when others join via your link, you receive more entries for yourself.

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3. Today's Feature Article
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8 Ways To Improve Your Customer Service
--------------------------------------------
by Michael Ambrosio

In my last issue, I wrote of four ways to gain new customers. And as I said, getting customers is easier than keeping them. Customer service is so important to the success of your business.

I have spent the past 15 years in various customer service oriented businesses and I know how important it is. So below I have listed 8 ways to improve your customer service.There are many more, but these are very effective.

1. Stay in contact with customers on a regular basis. Offer
them a free e-zine subscription. Ask customers if they
want to be updated by e-mail when you make changes to
your Web site. After every sale, follow-up with the
customer to see if they are satisfied with their purchase.

2. Create a customer focus group. Invite ten to twenty of
your most loyal customers to meet regularly. They will give
you ideas and input on how to improve your customer
service. You could pay them, take them out to dinner or
give them free products.

3. Make it easy for your customers to navigate on your
web site. Have a "FAQ" page on your Web site to explain
anything that might confuse your customers. Ask them to
fill out an electronic survey to find out how make your web
site more customer friendly.

4. Resolve your customers complaints quickly and
successfully. Answer all e-mail and phone calls within an
hour. If possible, you the owner of the business, personally
take care of the problem. This will show your customers
you really care about them.

5. Make it easy for your customers to contact you.
Offer as many contact methods as possible. Allow
customers to contact you by e-mail. Hyperlink your e-mail
address so customers won't have to type it. Offer toll free
numbers for phone and fax contacts.

6. Give your customers more than they expect. Send thank
you gifts to lifetime customers. E-mail them online greeting
cards on holidays or birthdays. Award bonuses to your
customers who make a big purchase.

7. Always be polite to your customers. Use the words
your welcome, please, and thank you. Be polite to your
customers even if they are being irate with you. Always
apologize to your customers should you make a mistake.
Admit your mistakes quickly and make it up to them in a
big way.

8. Build strong relationships with your customers. Invite
them to company meetings, luncheons, workshops or
seminars. Create special events for your customers like
parties, barbecue's, dances etc. This will make them feel
important when you include them in regular business
operations and special events.


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>
Michael Ambrosio
Developer and Internet Entreprenuer
If you would like to reprint this article, please feel fr*e to do so, just as long as this resource box remains with it.
Copyright 2004 Michael Ambrosio http://www.getprofitsnow.com
Subscribe - mailto:gpn@inmarkon.com
Get Profits Now. Newsletter and tools for your web success.
<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>
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4. Website In The Spotlight
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Don't Pay Full Price. Pay Half Price!
----------------
{FIRSTNAME Friend}, who else do you know that can benefit
from this?

Never has there been a Free Service that has brought Buyers and Sellers together in one place since eBay ® You are about to see why this service has "exploded" thru every corner of the world.

http://www.inmarkon.com/go/go.php/HalfPrice

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5. Something for Nothing
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This one doesn't come from me, but it's still very useful. And fr.ee.

This is an RSS 2.0 creation system that simplifies the process of creating RSS 2.0 newsfeeds. It allows even the most novice of Web developers to create a newsfeed in minutes. No knowledge of XML or programming is required.

http://hunterdavis.com/ssrsspad.htm

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6. Subscription Management
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{FIRSTNAME Friend}, do you know someone who you want to share this newsletter with? Feel free to pass it along to anyone you want.

We never send this newsletter without a specific request.

You may have heard about the recent spam legislation. In
order to comply, we need to say that the GPNNews will
contain in-house and third party advertising as well as
articles and information about Internet marketing.

If you don't wish to receive these, kindly unsubscribe from
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