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In This Issue
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1. Welcome from the Publisher
2. A Unique Marketing Tool
3. Feature Article - Google Chase a Worthwhile Endeavor by: Will Dylan
4. Website In the Spotlight
5. A Word From Our Sponsor
6. Something For Nothing
7. Subscription Management

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1. Welcome From The Publisher
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Customer Service Is King.

by Michael Ambrosio
http://www.getprofitsnow.com
http://www.host-me-pay-me.com
http://www.infomarketingonline.com
http://www.firstdinnerparty.com

Do you know the one thing that can make or break your business
faster than anything else?

If you said Customer Service - give yourself a prize.

For the past 15 years, my job has been customer service oriented.
Let me tell you that it's the number one thing on your customers
mind.

Customers know whether or not they can trust you simply by the
way you service them, and usually on the small issues. Let's
face it, handling big problems for your customers will always
make you try harder. After all, if it's a big problem you know
full well that they'll be watching closely.

But it's those tiny little every day service issues that can jump
up and bite you if you're not careful. Those are the ones we tend
to pay less attention to, which subsequently fall through the cracks.

Another tell-tale of the kind of service you provide is what you do
when something DOES fall through the cracks. How do you handle it?
Do you try to hide it? Are you up front with your customers?

There are some basic "rules", if you will, when it comes to
handling mistakes or mis-steps.

1- Always be honest. Remember that if you are exposed
as a liar, chances are you'll lose your customer along
with your reputation.

2- Offer a concession of some kind right on the spot.
This is important. It has been proven that customers are
very likely to stay with your services if you compensate
them satisfactorily for your mistakes. What it costs you
to do this pales in comparison to losing their business
altogether.

3- Follow up. After you have worked through your mistake
with your customer, make sure you follow up to make sure
they are happy. It's important you give them that "warm,
fuzzy feeling" about your company.

In my years as a customer service rep., I have built many relation-
ships both on a business level AND a personal level. This is
essential as well. Let's face it - if you had to choose between a
service rep that is all business and one who takes the time to
get to know you, (assuming that they are equal in all other
aspects) who would you call?

Your customers should know you by name. They should know some
personal tidbits of information about you, like whether you're
married, how many kids, etc. And you should know some about them
as well.

In my business, I know a little something about all of my customer
contacts.

- John and his wife just had their second child.
- Val has just defeated cancer.
- Raj is under allot of pressure from his bosses.
- Jim and his wife are having serious problems.

I lend them my ear when it's needed. I give them sympathy or a
pat on the back or encouragement - whatever they need. They know
they can TRUST me.

Does your business card have your home or cell number on it? It
should. This tells your customer that you're always available.
No need to worry about late night calls - I have found that any
calls that I have received on my private numbers were few and far
between, and always valid emergencies. Just the fact that you
give it to your customers tells them that you care about their needs.

On all of my websites, you will find my phone number and address.
Good customer service applies to your on-line business just as
much as any off-line business. In fact, I have heard time and
again customers say that they don't do business with someone
on line unless their contact information - preferably with a
phone number - is posted on their site.

Here's another axiom about customers that you should remember:

It's easier to GET a customer than it is to KEEP one.

Any customer that's in the market for your type of service is as
likely to hire your company as anyone's. After all, it's really a
matter of having a better sales presentation, better prices - or
whatever strikes that customer on that day.

So, wonderful - you're now in the door. You have your shot.
This is when your new customer REALLY gets to know you - and your
quality of service. The stuff you can't "sales pitch" away.

Never EVER take your current customer base for granted. Do that
and watch how fast the door slams in your face.

You may remember some years back a television commercial that was
(I believe) for an Airline. The boss was talking to his staff about
customer relations because they had just lost one of their oldest
clients. So he gave all of his staff plane tickest to pay personal,
face-to-face visits to ALL of their customers.

While that commercial provides a good lesson about customer service
it should also be a reminder to you to keep the lines of communication
between you and your customers open.

Personal visits to your clients should be on-going. Never stay away
long enough to give them a chance to look elsewhere for the service
they need. They need to feel that you're connected with them.

In 15 years of servicing customers, I have never lost one. Not once.

And - this is probably the biggest business benefit to all of this -
they recommend my services before they recommend anyone else. I have
gotten more new customers through recommendations from my satisfied
customers (friends) then from ANY for of paid advertisement.

And in the end, isn't that what it's all about?

<><><><><><><><><><><><><><><><><><><><><><><><><><><>
Copyright 2003 Michael Ambrosio - Webmaster/Owner
http://www.getprofitsnow.com Subscribe - mailto:gpn@inmarkon.com
Get Profits Now. Newsletter and tools for your web success.
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2. A Unique Marketing Tool
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Do you know that the ClickBank® Marketplace has over 10,000 digital products for sale on it's site?

Are you aware that there are over 5,200 links on the ClickBank®
Marketplace and that they can be added to your website?

I want to tell you about a product that will explode your traffic and earn you money day in and day out. This product is called the CBBOMB, or the ClickBank Bomb.

Simply put, the CBBOMB is a powerful new tool that adds over 5,000 pages of fresh, unique content to your website with links to the 10,000+ digital products being sold at the ClickBank® Marketplace. The CBBOMB will help you make money because each and every one of those ClickBank® Marketplace links will be embedded with your own ClickBank nickname.

This is one of the most unique tools I have come across. Go check it out and start increasing your earning potential.

http://www.getprofitsnow.com/stuff/cbbomber.html
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3. Today's Feature Article
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Title: Google Chase a Worthwhile Endeavor

Author: Will Dylan

Article:
Google Chase a Worthwhile Endeavor

Pursuit of high search engine ranking has other marketing
benefits

If you run an on-line business or operate a website in support
of your traditional small business, you have probably desired at
some time to improve your ranking in search engine results.
Wouldn’t we all like to be ranked #1 in Google for a term
related to our business? Of course we would. The traffic could
be staggering, and your business would gain considerable
exposure.

Of course it is not that easy to do, since everyone else in the
world who has a website wants the same thing. You’ve probably
read articles that tell you all about the tips and tricks of
climbing the Google ladder, and you’ve also read articles that
tell you to forget about it. They say its simply too hard and
will require too much effort to build your website up to that
point.

In this writer’s opinion, they are both wrong. You should pursue
a high ranking in Google with all of your available resources,
but not necessarily with the goal of hitting the top of the
search engine mountain. You’ll see why after a quick review of
the two most commonly mentioned tips to increasing your ranking
in Google.

Building Relevant Inbound Links:

When somebody else’s website links to yours, they are
essentially “voting” for your website. They are telling visitors
to their website that in their opinion, it would be worthwhile
for them to visit your site as well, as it may be of interest to
them. Google counts relevant inbound links in your favor, as
they believe that the more people willing to give your site a
“vote of confidence” through a link must be an indication that
your site is worthwhile. Building relevant inbound links can be
accomplished through direct communication with other website
owners, or through the practice of article writing.

Articles (like this one) carry a resource box at the end that
contains a link back to the author’s website. If your article
seems worthwhile to another business website owner, they may
post it for their readers. In doing so they generate an
automatic link to your site as their way of saying “thanks for
the information”.

You’ll notice that I keep using the word “relevant”. Links from
non-relevant sites or from pages that contain only links and no
valuable content may actually downgrade your site ranking in
Google, as it may be perceived as “SPAM”.

Establishing Free, Relevant Content:

Your site won’t rank very well if it only contains one page
filled with sales pitches for your product or service. The
Internet is about information, and to improve your ranking you
need to offer free information on your chosen topic to your
visitors. Some people do this in the form of articles from
themselves or other authors. The more content that you have, the
more likely people are to find something valuable on your site,
hence the more likely you are to rank well in search engine
results.

Which brings us back to why you should pursue a high Google
ranking. The reason lies in the tactics mentioned above. Simply
put, the process of establishing links to your website from
other quality sites related to your topic, and the fact that
your site has quality content on it, will greatly improve your
chances of making sales to your customers through your website,
regardless of whether or not you rank well on Google. Your
efforts will be well placed if you focus on links and content. A
number of quality inbound links can generate significant, highly
targeted traffic to your website even without a high ranking
search engine listing.

The effects of pursuing inbound links and relevant content on
your website’s traffic will be positive, regardless of your
ranking on Google or any other search engine. So go ahead and
try to drive your site as high as possible in the Google
ranking. You will certainly build a solid foundation for your
website along the way.

About the author:
Will Dylan is the Author of “Small Business Big Marketing” a
powerful e-book for small businesses available through his
website www.marketingyoursmallbusiness.com . Will also offers
article and news release writing services. You can contact Will
at askwill@marketingyoursmallbusiness.com
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4. Website In The Spotlight
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----------------
Ebook Cover Central
----------------

Well, you’ve finally finished. You’ve finished your very first ebook
And you’re ready to publish it.

Everything looks great. It’s edited beautifully, your sales site is
up and running, your automated delivery system is ready and waiting.

But – there’s something missing.

You need a cover for your new ebook. This much you know. The problem
Is that you don’t have the software to do the job, or maybe – like me –
You lack the artistic fortitude to make a good looking cover.

Lucky for you (and me) that there’s Ebook Cover Central. They have all
Of the ebook cover templates, design staff and everything else you need
To get you a cover quickly and professionally. And for a price that
ANYone can afford.

Don’t miss this excellent resource.

http://www.getprofitsnow.com/stuff/ebookcover.html

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5. A Word From Our Sponsor
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Have you gotten it yet?

Have you gotten a look at Stephen Pierce’s explosive new ebook yet?
You know the one – The Whole Truth. It’s taken the internet by
storm recently.

Well, I bought it, and I read the whole thing in one sitting. I
found it to be quite educational, and an easy read.

After more than two years on the net, reading probably every ebook
written about online marketing, this one is the best one I’ve read
to date.

Read this one today.

http://www.getprofitsnow.com/stuff/truth.html

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6. Something for Nothing
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This section is new. Each issue I will put something here that does
not cost anything. Could be an ebook or script or software program.

This issue, since we featured an article on search engine importance,
I have decided on the ebook Search Engine Primer, by Chuck McCullough.

You can download it here:

http://www.getprofitsnow.com/dss/download.php?file=19
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7. Subscription Management
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